Mission Statement



Our Mission is to:

Be AT&T’s BEST National Authorized Retailer in the country while providing an enriching, educating, and inspiring place to call “home away from home” (work).

Create an EXTRAORDINARY experience for our customers, while providing them an INTEGRATED SOLUTION to their lifestyle needs.

Be a company that is GRATEFUL, COMPASSIONATE, and driven by FAITH. A company that understands our mission is much larger than any one of us. A company that moves, thinks, and acts as one.

Stay true to our company’s Culture, the DNA that makes up our Culture, and a resolute focus on our Bottom Line.

This is who we strive to be…this is who we are.


Rick Fessler


President/CEO

Custom Cellular, Inc.


Company Culture



Our Company Culture is to Lead, Coach, and INSPIRE.

Lead – NO ONE wants to be managed, but EVERYONE wants to be led. Leaders set and lead by example; Managers demand and dictate. Leaders explain; Managers tell. Leaders COACH; Managers expect.

Coach – Great coaches can LEAD any team to greatness. Coaches inspire; teachers teach. We have a Coach‘em up or coach’em out philosophy/business model. If done effectively, you will either be coached to greatness, or come to the self-realization sales that may not be for you.

INSPIRE – THE most important element of our Company Culture. From top Leadership to your immediate Leader, our goal is to INSPIRE. Inspiration can come in many forms. The three fundamental inspirations we focus on, but are not limited to, are; INSPIRE to achieve your personal and company goals, INSPIRE to become a better person, INSPIRE to inspire others, This practice will raise you to greatness within.

This is who we strive to be…this is who we are.


Rick Fessler


President/CEO

Custom Cellular, Inc.

Custom Communications, Inc


Company DNA



Our Company DNA (the DNA needed to succeed) is:

Gratitude – Gratitude is the key to success. People who are GRATEFUL are happier, handle adversity better, solve problems more effectively, inspire others, and ultimately succeed more. A grateful person appreciates everything, big or small, and is humbled by their blessings in life.

Compassion – A compassionate person understands that there are people in need all around us. These people could be your co-workers, the people you lead, our customers, friends, family, and/or a complete stranger.

Faith"I am a person grounded by my faith in God." (RF) Whether you share the same belief or not, you must have faith in something. This could be faith in yourself, your faith in this company’s mission, your faith in living a good and pure life. Regardless of where your faith lies, you must have faith in something.

This is who we strive to be…this is who we are.


Rick Fessler


President/CEO

Custom Cellular, Inc.


Company Bottom Line



Our Company’s Bottom Line is measured by Profit, Purpose, and People.

Profit – This is obviously needed to continue our MISSION.

Purpose – To ENRICH the lives of those whom God has entrusted to us. To provide individuals opportunities to grow and advance by providing a fair wage, a structured environment, and accountability. All of this while encouraging Gratitude, Compassion, and Faith will lead to a company we ALL can be extremely proud of.

People – Provide our people with Structure, Guidance, and Accountability.

  • Structure – provide a structured environment in which an individual can succeed and/or fail within.
  • Guidance – provide guidance to success and a better way of life.
  • Accountability – we owe our people fair and accurate accountability. Without accountability we will be allowing a lawless and chaotic environment for our people. A chaotic environment will guarantee failure for our people, not the success we expect for them.

This is who we strive to be…this is who we are.


Rick Fessler


President/CEO

Custom Cellular, Inc.